DMly
AI agent for WhatsApp

An AI agent for WhatsApp in South Africa that answers in your voice, 24/7

Trained on your services, prices, hours and FAQs, the DMly AI agent answers customers on WhatsApp, Instagram, Facebook and your other channels day and night. It quotes your real prices, books appointments, and hands over to your team with the whole conversation attached.

Trained on your business Answers 24/7 Books and quotes Hands over to a person
Bakery owner at work while enquiries are answered
Your AI assistant
What it is

What an AI agent for WhatsApp actually does

It is not a menu of three buttons. It reads what the customer wrote and answers like someone who knows your business.

It learns from what you give it You give the agent your services, prices, opening hours and the questions customers ask most. It answers from that, so it quotes your real prices rather than guessing.
It sounds like you Warm and chatty for a salon, calm and precise for a dental practice. You choose the tone, and the agent keeps to it in every chat.
It does the work, not just the talking It can check the diary, book a slot, send a quote or a payment link, and capture the details your team needs.
It knows when to step back When a customer needs a person, the agent hands the chat to your team with everything already said attached.
What it can do

The jobs South African businesses hand to the AI agent first

Answers Prices, hours and directions The questions you answer twenty times a day, answered in seconds at any hour.
Bookings Appointments and classes It offers only free slots and books them, with a deposit link if the service needs one.
Quotes Prices from your own list It quotes the right figure for the service or product the customer asked about.
Leads Qualifies new enquiries It asks the questions you would ask, such as date, budget or area, and saves the answers on the customer's profile.
Payments Links in the chat When the customer is ready, it sends a payment link through Paystack or Flutterwave.
Handover A person when it matters Complaints, refunds and anything it is unsure about go to your team, with the full thread attached.
After hours

A late-night enquiry at a Stellenbosch physio practice

Illustrative conversation for a fictional practice. The front desk was closed.

SP Stellenbosch Physio Rooms WhatsApp · AI agent
Hi, sorry it's late. How much is a first physio consultation? No problem, Pieter. A first consultation is R650 and takes about 45 minutes. Would you like a time this week? Thursday after work? Thursday has 17:00 and 17:45 free with Naledi. Which suits you? 17:45. Should I ice my knee before then? You are booked for Thursday at 17:45 ✓ I have passed your knee question to Naledi so she can answer it herself in the morning.
It quotes correctly The price comes from the practice's own list.
It books the slot Only times that are free in the physio's diary are offered.
It hands over properly A medical question is left for the physio, not answered by the agent.
Setting it up

How to train the AI agent on your business

We do it with you on a video call.

01 Add what you know Your services, prices, hours, address and the answers to the questions customers ask most.
02 Choose the voice Formal or friendly, short or detailed. Give it a few examples of how you would reply.
03 Set the handover Decide which questions should always go to a person, such as complaints, refunds or medical questions.
04 Test, then switch on Ask it the hard questions yourself, adjust the answers, then let it take live chats.
You stay in charge

The agent works for your team, not instead of it

Small team setting up their AI assistant
Every chat is visible Everything the agent says sits in the shared inbox, so you can read any conversation and step in. Take over any time A team member can reply in a chat at any moment, and the agent steps back. On every plan The AI agent works on every DMly plan, from the smallest up.
By business

How different South African businesses use it

Salons and barbers Bookings while the scissors are busy Prices, free slots and deposits handled while your team works on clients.
Gyms and studios Class questions at 05:00 Timetables, membership questions and class bookings answered before the front desk opens.
GP and dental practices Appointment requests after hours Hours, consultation fees and bookings handled, with clinical questions passed to your staff.
Restaurants and shisa nyamas Orders and reservations Menu questions, bookings for a table and payment links for collection orders.
Why DMly

Why businesses in South Africa choose DMly

The chats your customers already start on WhatsApp, Instagram and Facebook, answered, booked and paid for in one place.

01The official WhatsApp APIRuns on Meta's official WhatsApp Business API on your own number, and the WhatsApp Business app keeps working on your phone.
02Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS, Google Business Profile and website chat, answered by one team.
03Card and EFT in the chatSend Paystack payment links and invoices for card or EFT, or card through Flutterwave. DMly adds no fee.
04An AI agent on every planTrained on your services, prices and hours. It answers day and night, books, and hands over to your team with the chat attached.
05Meta's costs, nothing addedA marketing message costs about R0.63 and a utility message about R0.16 at Meta's South Africa rate. Incoming messages are free.
06Set up with you, freeOur team helps with Meta business verification and builds your setup with you on a video call, at no cost.
Try DMly free for 7 daysBook a demoSeven days on us, no card. Setup help costs nothing.
Questions

AI agent questions from South African owners

Can an AI agent answer my WhatsApp messages in South Africa?
Yes. DMly's AI agent answers on your business number on the official WhatsApp Business API, and on Instagram, Facebook and your other connected channels, 24/7.
Will it make up prices?
It answers from the services, prices and FAQs you give it. Anything it does not know, or should not handle, it hands to your team.
Can it book appointments?
Yes. It checks the live diary, offers free slots, books them and can send a deposit link through Paystack or Flutterwave.
What happens when a customer wants a real person?
The chat goes to your team with the full conversation attached, so nobody has to repeat themselves.
Which plans include the AI agent?
Every DMly plan. Meta's per-message charges apply as normal to template messages, and DMly adds nothing to them.

Let the AI agent take the late-night messages

Seven days free, no card needed. Our team sets it up with you on a video call.

Start free trial Book a demo