DMly
For shops, boutiques, spaza shops and wholesalers

Sell on WhatsApp in South Africa, from catalogue to delivery

Show your products in the chat, take the order, collect payment by card or EFT and send delivery updates without leaving WhatsApp. Then tell opted-in customers when new stock lands.

Products in the chat Card or EFT payment links Delivery updates Broadcasts to opted-in customers
Boutique owner helping a customer choose a dress
Turn interest into orders
The problem

Where a shop loses sales in the chat

Customers already want to buy on WhatsApp. The trouble is everything that happens after hello.

Is this available? The same question a hundred times Stock, sizes, colours and prices get asked all day, and every slow answer costs a sale.
Lost orders Buried under new messages An order typed in the chat on Monday is impossible to find by Wednesday.
Payment proof Waiting for the EFT to show Checking screenshots against the bank app slows down every order.
Where is my parcel? Delivery questions all week Customers message to ask about their order because nobody told them it left.
Bulk buyers Wholesale quotes take hours Building a price for a spaza owner restocking twenty lines takes time you do not have.
New stock Nobody hears about it You post a new range once and most of your past customers never see it.
The conversation

From a product question to a paid order

A Cape Town customer buying from a fictional Sea Point boutique.

ME Megan WhatsApp Business API
Hi, is the linen dress in your post still available in a medium? Hi Megan 🌿 Yes, the linen wrap dress is R690 and we have a medium in sage and in white. Sage please. Do you deliver to Stellenbosch? We do. Delivery to Stellenbosch is R95, usually 2 to 3 working days. Total R785. Pay by card or EFT here: paystack.com/pay/saltbush-store Done, just paid Payment received, thank you ✅ We are packing your dress today and will send your tracking details when it leaves the shop.
Answers straight away The AI agent knows your products, prices, sizes and delivery options.
Payment in the chat A Paystack link takes card or EFT, and the receipt goes out automatically.
Updates without asking The customer hears when the order is packed and when it is on its way.
How it works

Every order, from first message to repeat purchase

01 They ask A comment on Instagram, Facebook or TikTok gets a private DM with the price and a link, and WhatsApp questions are answered at any hour.
02 They order Products, sizes and quantities confirmed in the chat, and the order is tagged in your CRM.
03 They pay A card or EFT payment link or invoice in the chat, with an automatic receipt.
04 They are updated Order confirmed, packed and on its way, sent as WhatsApp messages.
05 They come back Every customer gets a Google review request, and opted-in customers hear about new stock and specials.
Who it is for

From a corner spaza to an online store

Shops Fewer calls, more orders Customers check stock and order for collection or delivery in the chat.
Boutiques New ranges, seen Broadcast the new season to customers who opted in, with a button to reply and order.
Spaza shops Orders ready for collection Regulars send their list in the chat and get a message when the order is packed.
Wholesale Quotes and invoices in the chat Send an invoice for a bulk order, take payment by card or EFT and keep the history with the customer.
What changes

What your shop gets back

Shop team packing customer orders
Orders you can find Every conversation, order and payment sits with the customer's record in one shared inbox. Paid before it ships Payment links and invoices mean no more checking screenshots against the bank app. Online store automations Shopify and WooCommerce stores can send order updates, abandoned cart reminders and cash on delivery confirmations on WhatsApp. Customers who come back Segments and tags let you send the right offer to the right group, only to people who opted in.
What you switch on

What a shop runs on DMly

Card or EFT Payment links and invoices in the chat through Paystack, with receipts sent automatically.
24/7 Stock, price and delivery questions answered at any hour.
Opt-in only Broadcasts to customers who agreed, with a report of delivered, opened and replied.
Shopify and WooCommerce Order updates and abandoned cart reminders on WhatsApp.
Why DMly

Why businesses in South Africa choose DMly

The chats your customers already start on WhatsApp, Instagram and Facebook, answered, booked and paid for in one place.

01The official WhatsApp APIRuns on Meta's official WhatsApp Business API on your own number, and the WhatsApp Business app keeps working on your phone.
02Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS, Google Business Profile and website chat, answered by one team.
03Card and EFT in the chatSend Paystack payment links and invoices for card or EFT, or card through Flutterwave. DMly adds no fee.
04An AI agent on every planTrained on your services, prices and hours. It answers day and night, books, and hands over to your team with the chat attached.
05Meta's costs, nothing addedA marketing message costs about R0.63 and a utility message about R0.16 at Meta's South Africa rate. Incoming messages are free.
06Set up with you, freeOur team helps with Meta business verification and builds your setup with you on a video call, at no cost.
Try DMly free for 7 daysBook a demoSeven days on us, no card. Setup help costs nothing.
Questions

What shop owners in South Africa ask us

How do I sell on WhatsApp in South Africa?
Connect your number to the official WhatsApp Business API through DMly, train the AI agent on your products and prices, and send payment links by card or EFT in the chat. Our team helps you set it up on a video call.
Can customers pay by EFT in the chat?
Yes. A Paystack link in the chat lets customers pay by card or EFT, or you can use Flutterwave for card payments. Receipts go out automatically and DMly adds no fee.
Can I send a broadcast to all my customers?
You can broadcast to customers who opted in to hear from you. POPIA section 69 requires consent for direct marketing, and DMly honours STOP and opt-outs on every channel.
What does a WhatsApp broadcast cost in South Africa?
Meta charges about R0.63 per delivered marketing message (US$0.0379 at its South Africa rate), and utility messages such as order updates cost about R0.16. DMly adds nothing to Meta's rates.
Does it work with my Shopify or WooCommerce store?
Yes. DMly sends order updates, abandoned cart reminders and cash on delivery confirmations on WhatsApp for Shopify and WooCommerce stores.
Can my whole team answer from one number?
Yes. Everyone works from one shared inbox with assignment, notes and the full history, and the WhatsApp Business app keeps working on the shop phone.

Turn chats into paid orders

Seven days free, no card needed. Our team sets it up with you on a video call.

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