Nigeria
Appointments and class bookings
Bookings taken in chat, deposits collected upfront
Live availability, buttons instead of typing, a deposit in naira to hold the slot and a reminder the day before. No-shows drop and your calendar fills itself.
Google Calendar sync
Deposits in naira
Reminders
Per staff schedules
The flow
From question to confirmed slot in four taps
01
Customer asks
They message on any channel and ask for a time, or tap book from your bio or website.
02
Real slots only
DMly reads your live calendar and offers only times that are actually free, per staff member and per branch.
03
Deposit holds it
A payment link goes out and the slot is held for ten minutes while they pay by card or transfer.
04
Reminders
A confirmation now, a reminder the day before with your address, and a review request after.
Also handles
Classes, groups and recurring bookings
Classes
Group sessions with capacity
Yoga, dance, tutorials and training sessions with a headcount limit and a waitlist that fills cancellations.
Recurring
Standing appointments
Every second Saturday, same stylist, booked once and reminded every time.
Staff
Per person calendars
Customers pick the stylist, trainer or agent they want, and only that person’s free slots show.
By business
What a booking looks like in your trade
Tap through, or let it play on its own.
Salon
Stylist, service and deposit settled in the chat
She picks a silk press, sees only Zainab’s free Saturday slots, pays a ₦5,000 deposit and gets your address on Aminu Kano Crescent. Zainab sees the booking on her phone before the chat ends.
The machinery
The four settings that do most of the work
Set these once during onboarding and the calendar mostly runs itself.
Deposits set per service
Nothing for a ₦3,000 trim, thirty per cent for a ₦60,000 treatment. It comes off the final bill, so it reads as fair rather than as a fee.
Buffers and travel time
Ten minutes between clients, forty between site visits. The calendar stops offering back to back slots you cannot physically keep.
A cancellation policy in writing
Your terms show in the chat before payment and travel with the confirmation. When someone moves a slot late, nobody argues about what was agreed.
Reminders on your own schedule
Twenty four hours before, then two hours before, with reschedule as a button. Your wording, in English or pidgin.
What changes
What owners notice in the first month
Averages across Nigerian salons, clinics and studios running bookings on DMly.
62%
fewer no-shows
Deposits plus two reminders, measured against the same businesses before DMly.
4 minutes
saved per booking
No calls, no back and forth, nothing written into a paper diary.
₦
148,000
recovered a month
Empty slots refilled from the waitlist and rebooking nudges, for a mid-size salon.
38%
rebook on their own
The nudge arrives at the right interval, so regulars stay regular without anyone chasing.
Compare
Two ways to take a booking
Same customer, two very different experiences.
Watch it work
Booked, paid and reminded without a phone call
Deposits kill no-shows
Ask for part payment to confirm and empty chairs mostly disappear.
Per-staff calendars
Each stylist, trainer or consultant has their own availability and working hours.
Reminders that reduce cancellations
A nudge 24 hours before, another two hours before, with reschedule in one tap.
Going deeper
Why chat bookings work better than a booking page
Nobody wants another link
A booking page asks a customer to leave the conversation, load a site on a weak connection, pick from a grid and remember a password. Half of them do not come back. Booking inside the chat they are already in removes every one of those steps.
The deposit is the whole trick
Most no-shows are not malicious, they are people who never really committed. Asking for a small deposit turns a maybe into an appointment. Salons and clinics we work with typically cut no-shows by more than half in the first month, and the deposit is deducted from the final bill so nobody feels cheated.
Your real availability, not your ideal one
Service durations, buffer time between clients, per-staff working hours, lunch breaks, public holidays and blackout dates. The calendar offers what is genuinely possible, which is what stops the double bookings that cost you customers.
Rescheduling should be easy on purpose
A customer who can move an appointment in one tap will move it instead of ghosting you, and a freed slot goes back into the pool where the waitlist can claim it. Making changes hard does not protect your calendar, it just hides the truth from you.
Rebooking is where the money is
DMly knows the usual gap between visits, six weeks for a retouch, a month for a gym renewal, and nudges at the right time with the right slots. This is the single highest-return automation for any appointment business.
Questions
Bookings and deposits
Does it work with Google Calendar?
Yes, two-way sync per staff member, so personal commitments block business slots.
Can deposits be optional?
Yes, per service. Deposits on long or expensive services, free booking on quick ones.
What about classes with capacity?
Class sizes, waitlists and automatic promotion from the waitlist when someone cancels.
Can customers cancel themselves?
Yes, within the window you set, with your cancellation policy shown in the chat.
How do deposits reach my account?
Straight into your Paystack or Flutterwave account in naira, usually settled the next working day. DMly never holds your money.
Can staff use their own phones?
Each staff member logs into the DMly app, sees only their own bookings and gets a notification the moment a new one lands.
Fill your calendar without answering the phone
Set your services, hours and deposit once, then let the chat do the booking.