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DMly
For schools, tutors and training centres

Talk to every parent without the WhatsApp group chaos

Fee reminders, results, class updates and admissions enquiries, sent properly from the school number instead of a group where everybody can argue.

Fee reminders Admissions enquiries Result notifications Private per parent
Nigerian school administrator coordinating parent updates
The problem

What the school office loses hours to

Admissions enquiries The same ten questions Fees, curriculum, uniform, location and available spaces, asked by every parent, answered by one tired person.
Fee collection Chasing parents one by one Reminders sent by hand always go out late, and term starts with half the fees unpaid.
Group chaos One group, two hundred opinions A school announcement turns into an argument, and private matters end up in public.
Results Sensitive, sent carelessly Results in a group or by hand to two hundred parents is either a privacy problem or a full day of work.
Absentees Nobody tells the parent same day A same day absence message builds enormous trust and takes no staff time to send.
Tutor scheduling Lessons moved by phone call One to one tutorials booked, rescheduled and reminded in chat instead of in your head.
The journey

An admissions enquiry handled at 9pm

MA Mrs Adeyemi WhatsApp Business API
Good evening. Do you have space in Primary 3 for January? Good evening ma. Yes, we have 4 spaces in Primary 3 for the January term. Tuition is ₦420,000 per term, which covers books and lunch. Can I visit the school? Certainly. Tours run Tuesday and Thursday at 10:00 am. Shall I book you for Thursday 14th?
Answers, not brochures Real fees and real available spaces, so serious parents self-select before anybody calls them.
A tour booked instantly The visit is what converts an enquiry. The agent books it while the parent is still interested.
The office gets a qualified lead Child’s age, class, area and preferred visit date land on the record before your registrar opens WhatsApp.
Parent journey

From first enquiry to a paid term

01 Enquiry Fees, classes and available spaces answered any time, with the parent’s details captured.
02 Tour A visit booked in chat, confirmed, and reminded the day before so it actually happens.
03 Admission Forms sent as documents, submitted back in chat, and the fee paid with a link.
04 Through the term Resumption dates, absence alerts, event notices and fee reminders, each sent privately.
05 Next term A fee reminder two weeks before resumption with a payment link, so term starts with money in.
The benefit

What changes for the school

Nigerian teaching team reviewing parent communications
Fees arrive earlier Automatic reminders with a payment link collect far more before resumption than calls after it. Privacy by default Every parent has their own thread, so results and fee matters never sit in a group. A record of everything Searchable history with each parent, which settles disputes in seconds. Admissions never sleep Enquiries at 10pm on a Sunday get real answers and a booked tour.
Typical impact

What schools on DMly see

3x Faster response to admissions enquiries.
48% Of term fees collected before resumption day.
0 Parent groups needed for official announcements.
100% Delivery reporting on every broadcast.
Questions

What school administrators ask us

Can we message all parents at once? Yes, as an approved template with delivery confirmation, and replies land in the office inbox rather than a group.
Is it safe for student information? Each parent has a private one to one thread, access is per staff login, and every message is logged.
Can tutors use it individually? Yes. Independent tutors and training centres use the same booking, reminder and payment tools.

Run school communication properly

No card needed. Our Abuja team gets on a call and sets it up with you.

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