DMly
Comment automation

Comment automation in Nigeria, for Instagram, Facebook and TikTok

When a post takes off, hundreds of people comment "price?" and wait. Comment automation answers every one of them in public, sends the details by DM and starts the booking or order, while you keep posting.

Public replies to keyword comments Details sent straight to the DM Spam and scams hidden Commenters saved as contacts
Nigerian entrepreneur beside a social comment and automatic private reply
The basics

How comment automation works in Nigeria

Nigerian buyers ask in the comments first. The business that answers them first usually gets the sale.

A keyword starts it Someone comments a word you chose, such as PRICE or BOOK, on a post on Instagram, Facebook or TikTok.
A public reply and a DM Comment automation posts a short public reply and sends a direct message with the link, offer or booking flow.
Many keywords at once Run different keywords side by side, each with its own reply, DM or flow.
Spam stays off your posts AI hides spam, scam and abusive comments by rules you control, which matters when fake "customer care" accounts reply under your posts.
What you get

What it does

Replies Every comment answered A public reply to each keyword comment, so the next person scrolling sees you respond.
DMs Details in private Prices, links and booking options go to the DM, where the sale happens.
Flows A whole conversation, not one message A comment can start a flow that qualifies, books or takes an order.
Moderation Spam and scams hidden AI hides comments that break your rules.
Contacts Commenters become customers you know Each commenter is saved and tagged by the post and interest.
Inbox Threads with the rest of your chats Comment threads land in the team inbox, where you can reply in public or by DM.
Getting started

How to set up comment automation in Nigeria

Step 1 Connect Instagram, Facebook or TikTok Through each platform’s official connection.
Step 2 Choose your keywords and posts One keyword per offer works best.
Step 3 Write the public reply and the DM Keep the public reply short, and put the detail in the DM.
Step 4 Turn on moderation Set what gets hidden, and let it run.
Side by side

Answering comments by hand against comment automation

What happens By hand DMly
300 comments overnight Answered next day, if at all Answered as they arrive
Sending the price Typed into each DM Sent automatically
Scam replies under your post Spotted late Hidden by your rules
Knowing who asked Lost in notifications Saved as tagged contacts
Who uses it

Who uses it in Nigeria

Fashion Price in the DM, not the comments Answer "how much?" under every outfit post without announcing your prices to competitors. Salons From a reel comment to a booking A BOOK keyword that starts the booking flow in the DM. Food Menus to the people who ask Send today’s menu and the order link to everyone who comments. Real estate Listings that get enquiries Send the full details and an inspection slot to everyone who comments on a listing. Education Admissions questions answered Send fees and the enrolment link to parents who comment. Fitness Challenge sign-ups Comment JOIN and get the sign-up in your DMs.
Why DMly

Why Nigerian businesses choose DMly

What your customers already do on WhatsApp, Instagram and Facebook, handled in one place and priced in naira.

01Priced in nairaPlans from ₦29,000 a month, and Meta's message costs explained in naira before you send.
02The official WhatsApp APIRuns on Meta's official WhatsApp Business API, on your own number.
03Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat, answered by one team.
04Bookings and payments in the chatTake bookings, send invoices and share Paystack payment links without leaving the conversation.
05Set up for you, freeTell us what you want to automate and we build it with you, including help with Meta business verification.
06People you can reachCall or WhatsApp our team on 0806 121 1164.
Start your 7-day free trialChat with us on WhatsAppNo card needed for the trial. Setup help is free.
Questions

Comment automation in Nigeria: what businesses ask

Which platforms does comment automation cover?
Instagram, Facebook and TikTok, for public replies and direct messages.
Is comment automation allowed?
Yes. DMly uses each platform’s official API and works within its messaging windows and rate limits.
Can it take bookings from a comment?
Yes. The DM can start a booking or order flow.
Is a TikTok commenter the same contact as someone who DMs me there?
No. TikTok does not link the two, so they show as separate contacts.
Can it hide scam comments?
Yes. AI moderation hides spam, scams and abuse based on rules you set.
Can I use different keywords for different posts?
Yes. Each keyword can be tied to the posts you choose, with its own reply, DM or flow.
Will my replies look automated?
They read the way you write them. Vary the public reply so it does not repeat word for word.
Can I reply to a comment myself?
Yes. Comment threads land in the team inbox, and you can reply in public or by DM.
How much does comment automation cost in Nigeria?
DMly plans start at ₦29,000 a month, priced in naira. The pricing page shows what each plan includes.
Keep going

Works well with

Instagram Instagram DM automation The DM side of the same playbook. TikTok TikTok DM automation For videos that take off. Facebook Facebook Messenger automation Page comments and Messenger. Growth WhatsApp QR code and chat links More ways to start a chat.

Answer every comment, even on a viral day

Setup help is free, on a call with our team. Tell us what you want to automate and we will set it up with you.

Start free trial Book a demo