Nigeria
Loyalty program
A customer loyalty program that runs in WhatsApp
Paper stamp cards get lost, and loyalty apps never get downloaded. A customer loyalty program in Nigeria with DMly lives in the chat your customers already use: points add themselves, and rewards are claimed in a message.
Points or stamps, your rules
Added automatically on purchase
Redeemed in the chat
Birthday and win-back offers
The basics
How a customer loyalty program works in Nigeria with DMly
Your best customers are the ones you already have. A loyalty program makes sure they feel it.
Points or stamps
Choose a points system or a stamp card, with your own earning rules, rewards and tiers.
Earned automatically
Points are added when a booking or purchase goes through, or by staff by hand.
Claimed in the chat
Customers check and redeem rewards in WhatsApp, with no app or card to carry.
Messages that bring people back
Milestone, birthday and win-back flows, including an offer for customers who have gone quiet.
What you get
What the loyalty program does
Rules
Your earning rules
Points per naira or a stamp per visit.
Rewards
Rewards and tiers
For example, the tenth visit free, or a Gold tier.
Automatic
No staff remembering
Points are added on purchases and bookings.
Chat
No app to download
Balance and rewards in WhatsApp.
Win-back
Lapsed customers spotted
DMly sends them an offer to come back.
Segments
Points in your CRM
Target customers by points or tier.
Getting started
How to start a customer loyalty program in Nigeria
Step 1
Pick points or stamps
Stamps suit visits; points suit spend.
Step 2
Set rewards and tiers
Make the first reward reachable in a few visits.
Step 3
Turn on birthday and win-back flows
They do much of the work.
Step 4
Tell your customers
In a broadcast and at the till.
Who uses it
Who uses it in Nigeria
Salons
Every tenth visit
A stamp per visit and a reward that brings clients back sooner.
Restaurants
Points per order
Points on every order and a free meal at a milestone.
Retail
Tiers for big spenders
Gold and Silver tiers that get offers first.
Fitness
Attendance rewards
Reward members who keep showing up.
Clinics
Family plans
Reward families who book their check-ups together.
Education
Referral rewards
Reward parents who refer other families.
Side by side
A paper stamp card against a WhatsApp loyalty program
Why DMly
Why Nigerian businesses choose DMly
What your customers already do on WhatsApp, Instagram and Facebook, handled in one place and priced in naira.
01Priced in nairaPlans from ₦29,000 a month, and Meta's message costs explained in naira before you send.
02The official WhatsApp APIRuns on Meta's official WhatsApp Business API, on your own number.
03Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat, answered by one team.
04Bookings and payments in the chatTake bookings, send invoices and share Paystack payment links without leaving the conversation.
05Set up for you, freeTell us what you want to automate and we build it with you, including help with Meta business verification.
06People you can reachCall or WhatsApp our team on 0806 121 1164.
Start your 7-day free trialChat with us on WhatsAppNo card needed for the trial. Setup help is free.
Questions
Customer loyalty program in Nigeria: what businesses ask
Do customers need to download an app?
No. The loyalty program runs in the chat.
How are points added?
Automatically on a booking or purchase, or by staff by hand.
Can I run a stamp card instead of points?
Yes. Choose points or stamps.
Can I message customers by loyalty tier?
Yes. Points and tier are on the contact and can be used in segments.
Can staff add points by hand?
Yes, as well as points added automatically on bookings and purchases.
Can I reward birthdays?
Yes. Birthday flows are part of the loyalty program.
How much does a customer loyalty program cost in Nigeria?
DMly plans start at ₦29,000 a month, priced in naira. The pricing page shows what each plan includes.
Give regulars a reason to come back sooner
Setup help is free, on a call with our team. Tell us what you want to automate and we will set it up with you.