DMly
One WhatsApp CRM, from Sandton to Sea Point

Sales rolling in.
Phone on silent.

DMly picks up the 10pm price questions, books the slot and sends the pay link, while you look after the customer in front of you.

Try it free for 7 days · No card asked for
Salon owner managing customer messages on her phone
AO Naledi WhatsApp Any gaps on Saturday morning? 11:24 11:25 We have 09:30 open. Shall I hold it? Booking locked in 11:26
The apps your customers live in
WhatsApp Instagram Messenger TikTok Telegram SMS Google Business Live chat

Every part of the sale, covered.

Questions, bookings, payment and repeat visits.

Customer asking about stock
Got this in a size 8? 10:34 We do. Want me to put one aside and send a pay link? 10:35
Answers at any hour The AI agent knows your prices, stock and trading hours, so a late-night question gets a real answer and a next step.
Pick your time slot Sat, 21 Nov▾ 10:00 2:00 4:00 Hold my slot
A diary that fills itself Clients pick a free time, pay the deposit by card or EFT, and get a nudge the day before.
Payment successful Invoice#2841 ConsultationR450 Paid
Invoice sent. Money in. The invoice, the card or EFT payment and the Google review request all sit in one thread.
Shared inbox

All your chats.
One shared queue.

Each person on your team logs in on their own device, sees the full history and picks up where a colleague left off. No more handing the shop phone across the counter.

See how it works
The DMly unified inbox: WhatsApp conversations in one list, a booking handed from the bot to a stylist, and the customer profile beside the chat
Follow-ups on autopilot

Small nudges, steady sales.

Bring the regulars back in one send Approved templates go only to people who said yes, with opt-outs handled for you under POPIA.
Payday special Fri 27 · 940 opted-in regulars Hi Naledi, time for a trim? We still have a few gaps this Saturday. See open slots
Comments that become chats Someone writes “price?” under your reel and DMly sends the full price list straight to their DMs.
Tunde Bello
thabo.ndlovu Price pls? DMly · private reply Hi Thabo! Here is the full price list.
From reel to repeat visit

Follow every customer from first comment to fifth visit.

A TikTok comment becomes a WhatsApp chat, a paid booking and a reason to return.

Discover Chat Book & pay Visit & review Bring them back Broadcast
Step 01 of 6 Discover

It starts with a comment

You post the work you already post. Someone comments, DMly replies in public so everyone can see you answer, then sends the prices to her DMs.

Next step
ZS Lumo Hair Lounge Instagram
Hairstylist finishing braids for a client
187 likes lumo.hairlounge Fresh silk press for the weekend. Comment GLOW for our summer price list.
thandi.m GLOW 😍 how much?
fynbos.hair Hi Thandi, we have just sent you a DM with the full price list 💛

Made for the places South Africans visit every week.

Salon professional consulting with a client
Salons & barbers Braids, fades and nails booked in the chat.
Chef plating grilled chicken and sides
Food & takeaways Orders paid before the grill fires.
Fitness coach guiding a client through strength training
Gyms & studios Classes and renewals sorted.

Also built for dental and GP practices, tutors, boutiques, estate agents and trades.

Up and running, step by step.

Three steps between you and a calmer inbox.

01 Link your accounts Plug in your WhatsApp number, Instagram, Facebook and TikTok. We sit with you on a video call for the Meta business checks.
02 Teach the AI your shop Give it your price list, trading hours, staff and free slots. It replies with your real numbers, in your own tone.
03 Let the chats roll in The AI takes the routine chats and passes the tricky ones to a person on your team, with the history attached.
Card and EFT

Card or EFT.
Right in the chat.

Send a Paystack link for card or EFT, or a Flutterwave link for card. Deposits, balances and invoices are tracked per customer, with receipts sent for you.

Paystack Flutterwave Bank transfer Card
Invoice #2841 Consultation R450 Pay securely Through Paystack or Flutterwave
Plays well with your tools

Hooks into the apps you run on.

PaystackFlutterwaveShopifyWooCommerceGoogle CalendarGoogle SheetsMeta AdsZoomClaudeAPI & webhooks
What owners ask us
Do I need a new WhatsApp number? No. Your current business number moves onto the official API, so regulars keep messaging the contact they already have saved.
Will the WhatsApp Business app still work on my phone? It will. Co-existence lets the same number run on the app and on DMly together. Whatever you type on the phone appears in the team inbox, so nobody replies twice or misses part of the chat.
Can clients pay with EFT? Yes. With Paystack connected they pay by card or EFT from a link in the chat, and Flutterwave covers card. Receipts go out automatically.
What if a customer wants a real person? They get one. The AI passes the chat to someone on your team, history included, and stays quiet until you hand it back.
Will I need someone technical to set it up? No. We do the setup with you over a free video call, and you can ask us anything along the way.
Why DMly

What South African owners get with DMly

The chats, bookings and payments you already juggle by hand, done in one place on the apps your customers prefer.

01Rand up frontPlans from US$29 a month, about R480, and every Meta message cost shown in rand before you hit send.
02Meta's official APIYour own number, on the WhatsApp Business API straight from Meta.
03All channels, one queueInstagram DMs, TikTok, Facebook, Telegram, SMS, web chat and WhatsApp, side by side for your team.
04Book it and bill it in the chatConfirm the slot, send the invoice and share a card or EFT link while the customer is still chatting.
05We build it with youSay what you want off your plate and we set it up together, Meta business verification included, at no cost.
06Help by email and chatMessage our team from inside the app or by email.
Try DMly free for 7 daysBook a demoSeven days on us, no card. Setup help costs nothing.
Questions

WhatsApp CRM in South Africa: the common questions

What is DMly for?
DMly is a WhatsApp CRM for South African businesses. It replies to customers for you, takes bookings and card or EFT payments inside the chat, follows up, and brings WhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat into one team inbox.
Is DMly on the official WhatsApp Business API?
Yes. Your own number connects to Meta's official WhatsApp Business API.
Can I still reply from my phone?
Yes. Through co-existence the number stays on the WhatsApp Business app while DMly uses the API, and messages you send from the phone appear in DMly. Older chat history does not come across.
What does DMly cost in South Africa?
US$39, US$79 or US$199 a month (about R650, R1,310 and R3,310), or from US$29 a month billed yearly (about R480). Meta bills per delivered template, about R0.63 for marketing and R0.16 for utility, and the first 1,000 service replies a month per number are free.
Can I try it before paying?
Yes. You get seven days of the full product without entering a card.
Will you help me set up?
Yes. Our team joins you on a free video call, builds your first automations with you and helps with Meta business verification.
How do clients pay in the chat?
You drop an invoice or payment link into the conversation. Through Paystack the customer pays by card or EFT, through Flutterwave by card, and never leaves WhatsApp.
Which apps can I connect?
WhatsApp, Instagram, Facebook Messenger, TikTok, Telegram, website live chat and SMS through your own provider. Google reviews sit in the same inbox too.

The next booking is one message away.

Answer it straight away. Try DMly free for seven days, then from US$29 a month (about R480).

Start free trial Book a demo