South Africa
For gyms, CrossFit boxes, yoga and Pilates studios, and personal trainers
Class booking and membership software for gyms in South Africa
Members book classes and join waitlists on WhatsApp, get a renewal reminder with a card or EFT pay link before their membership lapses, and hear from you with a welcome back offer when they stop coming.
Class bookings and waitlists
Renewal reminders
Card or EFT pay links
Win-back offers
Class bookings
The problem
Where a gym or studio loses members
People join with the best intentions. The leaks come from admin nobody has time for.
Full classes
The 06:00 is full again
Members are turned away with no waitlist, and the spots freed by late cancellations sit empty.
Lapsed memberships
The renewal nobody chased
A membership runs out, nobody sends a reminder, and the member simply does not come back.
Quiet members
Three weeks without a visit
By the time anyone notices, the member has already decided to cancel.
Trial leads
Enquiries that go cold
Someone asks about a free trial on Instagram on Sunday night and hears back on Tuesday.
Timetable questions
What time is spin on Thursday?
Coaches and front desk staff answer the same timetable questions all day.
Trainer diaries
PT sessions in five places
Personal trainers keep their own bookings on their phones, so clashes and gaps are common.
The conversation
A class booked and a spot saved, in one chat
A member at a fictional Pilates studio in Menlyn, booking the morning before.
Real capacity
Each class has a limit, so the agent only books spots that exist.
Waitlists that move
When someone cancels, the next person on the waitlist is offered the spot.
Renewals on time
Before a membership ends, the member gets a reminder with a card or EFT pay link.
How it works
What DMly does across the membership
From the first trial enquiry to the member who comes back after a break.
01
They enquire
A comment on Instagram, Facebook or TikTok gets a private DM with trial details, and the AI agent answers questions at any hour.
02
They book
Classes with capacity limits and waitlists, or a session with a personal trainer from their own calendar.
03
They join and pay
Memberships with a card or EFT pay link in the chat, and a receipt sent automatically.
04
They renew
A reminder with a pay link before the membership ends, so renewals do not depend on someone remembering.
05
They come back
Members who have not booked for a while get a welcome back message with a coupon, and every member can be sent your Google review link.
Who it is for
Set up for the way you train people
Gyms
Classes and memberships together
Group classes with capacity limits, plus memberships with renewal reminders and pay links.
CrossFit boxes
WODs that fill fairly
Members book the class they want and join the waitlist when it is full.
Yoga and Pilates studios
Small classes, every spot counts
Reformer and mat classes with tight limits, waitlists and day-before reminders.
Personal trainers
One diary, no clashes
Clients book sessions from your own calendar, which can sync with Google Calendar, and pay by card or EFT.
What changes
What your gym or studio gets back
Fuller classes
Waitlists fill the spots that late cancellations free up, without staff phoning around.
Renewals that happen on time
Reminders and pay links go out before the membership ends, not after.
A reason to come back
Win-back messages and coupons reach members who have gone quiet, if they opted in.
Coaches who coach
Timetable, pricing and trial questions are answered in the chat instead of on the gym floor.
What you switch on
What a gym or studio runs on DMly
Waitlists
Full classes offer freed spots to the next person in line.
Card or EFT
Membership and class payments in the chat through Paystack.
Renewal reminders
Sent before each membership ends, with a pay link attached.
24/7
Timetable, price and trial questions answered at any hour.
Why DMly
Why businesses in South Africa choose DMly
The chats your customers already start on WhatsApp, Instagram and Facebook, answered, booked and paid for in one place.
01The official WhatsApp APIRuns on Meta's official WhatsApp Business API on your own number, and the WhatsApp Business app keeps working on your phone.
02Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS, Google Business Profile and website chat, answered by one team.
03Card and EFT in the chatSend Paystack payment links and invoices for card or EFT, or card through Flutterwave. DMly adds no fee.
04An AI agent on every planTrained on your services, prices and hours. It answers day and night, books, and hands over to your team with the chat attached.
05Meta's costs, nothing addedA marketing message costs about R0.63 and a utility message about R0.16 at Meta's South Africa rate. Incoming messages are free.
06Set up with you, freeOur team helps with Meta business verification and builds your setup with you on a video call, at no cost.
Questions
What gym and studio owners in South Africa ask us
Can members book gym classes on WhatsApp?
Yes. Members ask in the chat, see classes with open spots and book in a few taps. When a class is full they can join the waitlist.
How do membership renewals work?
You set up memberships with their renewal dates. Before each one ends, the member gets a reminder with a card or EFT pay link through Paystack, or a card link through Flutterwave.
Can personal trainers use it for their own clients?
Yes. Each trainer can have their own calendar, synced with Google Calendar, and take a deposit or full payment for sessions.
Can I send a win-back offer to members who stopped coming?
Yes, to members who opted in. Use tags and segments to find people who have not booked for a while and send a message with a coupon. POPIA requires consent for direct marketing, and opt-outs are honoured.
Does it work on Instagram as well as WhatsApp?
Yes. WhatsApp, Instagram, Facebook, TikTok and website chat all arrive in one team inbox, and comments on your posts can trigger a private DM with trial details.
What does it cost?
Plans are from US$29 a month, billed in US dollars, with a seven day free trial and no card needed. Meta's WhatsApp message charges are passed on with nothing added.
Keep classes full and members renewing
Seven days free, no card needed. Our team sets it up with you on a video call.