Kenya
For estate agents, developers and short-stay hosts
WhatsApp CRM for real estate in Nairobi and Mombasa
Leads from your ads and listings land in WhatsApp, get answered in minutes at any hour, book their own viewings and move through a pipeline your whole team can see, with follow-ups that keep going after the first call.
Leads from ads into WhatsApp
Viewings booked in chat
A shared pipeline
Automatic follow-ups
From enquiry to viewing
The problem
Where Kenyan property leads go cold
You pay for every enquiry through ads and listings. Most of the waste happens after the lead arrives.
Slow first reply
The enquiry sat until morning
A buyer who asked about a Kilimani apartment at night has messaged three other agents by breakfast.
Scattered leads
Leads in five places
Ad forms, listing sites, Instagram DMs, calls and agents' personal WhatsApps, with no single list.
Viewing back and forth
Is Saturday okay? What time?
Arranging one viewing can take a dozen messages across two days.
No follow-up
Interested, then silence
A serious buyer goes quiet after the viewing because nobody followed up the next week.
Agent turnover
The leads left with the agent
When an agent moves on, their WhatsApp history and contacts go with their phone.
Repeat questions
Is it still available? Service charge?
Agents spend the day answering the same questions about price, size, parking and deposits.
The conversation
From an ad click to a booked viewing
A buyer taps an ad for Lango Properties and lands in WhatsApp asking about the listing.
Answers straight away
The AI agent knows your listings, prices and terms, and replies in seconds at any hour.
Qualifies as it goes
It asks about budget, timing and bedrooms, and saves the answers to the contact in your CRM.
Books the viewing
The buyer picks a slot from the agent's calendar, and both sides get a reminder the day before.
Lead journey
What DMly does from first click to signed lease
Five stages, with your agents stepping in where they add the most.
01
The lead arrives
Click-to-WhatsApp ads, Instagram and Facebook comments, website chat, and listing or form leads connected through webhooks, Zapier or n8n all land in one inbox.
02
It gets answered
The AI agent replies within seconds with the details of that listing and asks a few qualifying questions.
03
A viewing is booked
The buyer or tenant picks a time from the agent's live calendar, with Google Calendar sync and a reminder the day before.
04
The deal moves
Each lead sits in a pipeline stage such as New, Viewing booked, Offer or Closed, assigned to an agent with notes and full history.
05
Nobody is forgotten
Follow-up sequences check in after a viewing, share similar listings, and remind past clients to leave a Google review.
The benefit
What changes in the agency
Every lead is answered fast
Night and weekend enquiries get a reply straight away, before the buyer moves on to the next listing.
The pipeline belongs to the business
Conversations stay in the shared inbox and CRM, so a lead stays with the agency when an agent leaves.
Viewings fill the diary
Buyers book themselves into free slots, and reminders mean fewer wasted trips across town.
Managers see the whole picture
Which agent has which lead, what stage each deal is at, and which follow-ups are due this week.
Who it is for
For every corner of Kenyan property
From a two-person agency in Westlands to a developer selling off-plan in Nyali.
Estate agents
Rentals and sales
Answer listing questions, book viewings and track every tenant and buyer through to the lease or the sale.
Developers
Off-plan launches
Capture launch leads from ads, send brochures and payment plan details in the chat, and broadcast site visit days to opted-in buyers.
Short-stay hosts
Nairobi and Mombasa rentals
Answer availability questions, take an M-Pesa or card deposit through a payment link, and send check-in details before arrival.
Property managers
Tenants in one inbox
Handle maintenance requests and rent reminders with a pay link, without tenants messaging your personal number.
What you switch on
What an agency runs on DMly
24/7
Every enquiry answered with the listing details, even at midnight.
1 pipeline
Every lead from every channel, with a stage, an owner and a history.
Day before
Viewing reminders sent to the buyer and the agent automatically.
API
Webhooks, Zapier and n8n to pull in leads from forms and listing sites.
Short-stay rentals
Running short-stay apartments from the chat
Bookings without the endless questions
Guests ask about dates, rates, Wi-Fi and parking on WhatsApp or Instagram. The AI agent answers from the details you give it and passes anything unusual to you.
Paid before the keys
Send a payment link for a deposit or the full stay, paid by M-Pesa or card through Paystack or Flutterwave, with the receipt sent automatically.
Guests who come back
After checkout every guest gets your Google review link, and past guests who opted in can hear about holiday availability in Nyali or Nairobi first.
Why DMly
Why businesses in Kenya choose DMly
Your customers already message you on WhatsApp and pay by M-Pesa. DMly puts both in one place, with costs explained in shillings before you send.
01The official WhatsApp API, on your numberDMly runs on Meta's official WhatsApp Business API with your own number, and co-existence keeps the WhatsApp Business app working on your phone.
02M-Pesa and card in the chatSend payment links and invoices through Paystack or Flutterwave, whichever you enable. DMly adds no fee, and receipts go out automatically.
03Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat, answered by one team with assignment, notes and full history.
04Message costs you can seeMeta bills Kenya at its Rest of Africa rate: about KSh 2.92 per delivered marketing message and about KSh 0.52 for utility. DMly adds nothing on top.
05Opt-in and STOP built inBroadcasts go to customers who opted in, and STOP replies are honoured on every channel, which helps you respect the Data Protection Act, 2019.
06Set up with you, freeOur team gets on a video call, connects your channels, builds your first flows and helps with Meta business verification at no cost.
Questions
What property businesses in Kenya ask us
Can leads from my Facebook and Instagram ads go straight to WhatsApp?
Yes. Click-to-WhatsApp ads open a chat on your business number, and the AI agent replies immediately with the listing details and books a viewing.
Can I bring in leads from property listing sites?
If the site can send leads by webhook, or to a tool that Zapier or n8n connects to, you can push each lead into your inbox and pipeline.
Can each agent have their own calendar?
Yes. Each agent has a calendar with Google Calendar sync, and leads only see that agent's free viewing slots.
What happens when an agent leaves?
The conversations, notes and pipeline stay with your business account, so you reassign the leads to another agent.
Can I message past buyers about a new development?
Yes, to contacts who opted in to hear from you, as the Data Protection Act, 2019 expects. Anyone who replies STOP is removed automatically.
Answer every property enquiry while it is still warm
Seven days free, no card needed. Our team sets it up with you on a video call.