Instagram Automation

Channels  /  Instagram
InstagramInstagram · DMs, comments & broadcasts

Turn Instagram engagement into real conversations.

Answer DMs and story replies, auto-reply to comments, and run comment-to-DM campaigns that move followers into private chats — where they actually book and buy.

Instagram
glow.salon
INSTAGRAM · POST
New spring looks are here ✨ Comment BOOK and we’ll DM your slot.
P
priya_l  BOOK please! 🙌
COMMENT → DM SENT
Hi Priya! Just sent you a DM with the link 💚
What you can do

Every Instagram interaction, handled.

DMs & story replies

Answer direct messages and story reactions from your shared inbox, with AI drafting replies.

Comment automation

Auto-reply to comments and trigger a DM whenever someone uses your keyword.

Broadcasts

Re-engage opted-in followers with campaigns sent straight to their Instagram inbox.

Comment-to-DM

Turn a viral post into a full booking calendar.

Pick a keyword, and every comment that uses it gets a public reply plus an instant DM with your link, offer or booking flow. It’s the fastest way to convert reach into revenue.

Any keyword triggers a personalised DM
AI hides spam and abusive comments
Flows kick off right inside the DM
Automation · comment “BOOK”
1Comment contains “BOOK”
2Public reply + send DM
3Start booking flow
How it works

Connect once, engage everywhere.

01

Link your account

Connect your Instagram professional account in a couple of taps.

02

Set your keywords

Choose the words that trigger auto-replies and comment-to-DM campaigns.

03

Post & convert

Publish as usual — DMly turns the engagement into booked customers.

Questions

Instagram, answered

What kind of account do I need?

A professional (business or creator) Instagram account, connected to a Facebook Page — DMly walks you through it.

Can I reply to comments automatically?

Yes — set keyword rules for public replies and private DMs, and let AI moderate spam in the background.

Do story replies come into the inbox?

They do. Story reactions and replies land in the same shared inbox as everything else.

Is comment-to-DM compliant?

Yes. It uses Instagram’s official messaging APIs and respects the platform’s rules and rate limits.

One platform

Instagram is where it starts.

Every like, comment and DM feeds the rest of DMly — comment automation, a shared inbox, CRM, bookings and reviews, working as one.

Comment automation

Turn every comment into a DM.

Pick a keyword and every commenter gets a public reply plus an instant DM with your link, offer or booking flow — while AI quietly hides spam in the background.

Keyword-triggered auto-reply + DM
Runs on feed posts, reels & story replies
AI moderation hides spam & abuse
GS
glow.salon
INSTAGRAM · REEL
Comment GLOW for our spring offer ✨
P
priya_l  GLOW 🙌
COMMENT → DM SENT
Hi Priya! Here’s 15% off your first visit 💜
Multi-channel automation

Reply to DMs and story reactions in your sleep.

Set up flows that answer common questions, qualify new followers and send your booking link — so a late-night story reply still becomes a booking by morning.

Auto-replies to story mentions & reactions
Broadcasts to opted-in followers
One flow reused across all your channels
Loved your reel! Do you do bridal?
We do! ✨ Want to see our bridal packages and book a trial?
Yes please!
AI REPLIED · TRIAL BOOKED
Unified team inbox

Every DM and story reply, in one place.

Instagram DMs sit right beside WhatsApp and the rest, so your team never has to jump into the app. Assign, note and reply — all from one calm screen.

DMs, story replies & mentions in one thread
Assign to the right stylist or teammate
Handover from AI to human with full context
Instagram · @glow.salon
Instagram
priya_l
GLOW 🙌 (from a reel)
You
Instagram
jade.mua
replied to your story
Bot → Sara
Instagram
leo.fit
Prices for balayage?
Omar
Contacts & CRM

Turn anonymous followers into known customers.

The moment a follower messages, they become a contact with a profile, tags and history — so a viral reel builds a real audience you can re-engage, not just a spike in likes.

Followers saved as contacts automatically
Tag by interest & the reel they came from
Re-engage later with a targeted broadcast
From one viral reel
312
new contacts captured
47
Booked
128K
Views
Bookings, sales & finance

Book straight from your Instagram DMs.

When a follower’s ready, they pick a slot and pay a deposit without ever leaving the DM. The interest you built on the feed converts before it cools off.

Slots offered inside the DM
Deposits & product sales in-chat
Reminders that keep the slot
Can I book the balayage? 😍
Thu 1pmSat 10am
Sat 10am
BOOKED · DEPOSIT PAID
Reputation

Turn Instagram fans into 5-star reviews.

The followers who love your work are your best reviewers. After their visit, DMly nudges them for a Google review — turning social buzz into local search ranking.

Review asks timed after the appointment
AI-drafted replies to every review
Social proof that feeds local discovery
Google
glow.salon
GOOGLE BUSINESS PROFILE
4.9
★★★★★
+52 reviews from IG fans
“Found them on Instagram, now I’m a regular — obsessed!”

Convert your Instagram audience.

Start free — connect Instagram and launch your first comment-to-DM campaign today.

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