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The DMly Journal

Ideas for growing a
local business by message.

Playbooks, templates and stories on WhatsApp automation, bookings, reviews and everything in between.

Local Business

How Dental Clinics Can Automate Appointment Reminders

A dental practice sends two kinds of reminder: one for appointments already booked, and one for check-ups that are due…

DT
DMly Team
Oct 9, 2026 · 18 min read
Messaging Strategy

Let Customers Connect WhatsApp, Instagram and TikTok Without Leaving Your App

DMly's Channel Connect lets your customers link their WhatsApp number, Instagram account, TikTok Business account, Facebook Page or Telegram bot…

DT
DMly Team
Oct 8, 2026 · 27 min read
Local Business

How to Build a WhatsApp Appointment Bot for a Clinic

A clinic's booking bot has two jobs: make routine appointments effortless, and never pretend to be a clinician. Here is…

DT
DMly Team
Oct 8, 2026 · 18 min read
Local Business

How to Win Back Salon Clients Who Haven’t Visited in 90 Days

Find out who has really stopped coming, send one warm message, and stop when they book. Here is how to…

DT
DMly Team
Oct 8, 2026 · 18 min read
Social DM Automation

Instagram Automation for Salons: How to Turn Comments Into Appointments

A comment on a before-and-after reel is the warmest lead a salon gets. Here is how to answer every one…

DT
DMly Team
Oct 7, 2026 · 17 min read
Local Business

WhatsApp CRM for Salons: How It Works

A salon CRM is the client record beside the chat: who they are, what they had, what to remember next…

DT
DMly Team
Oct 7, 2026 · 18 min read
Local Business

How to Create a Salon Loyalty Program

Decide who you want to reward before you decide how. A salon loyalty program built around visits rewards different clients…

DT
DMly Team
Oct 6, 2026 · 18 min read
Local Business

How Salons Can Get More Google Reviews Automatically

Ask every client once, at a good moment, in a way Google allows. Here is how to automate it for…

DT
DMly Team
Oct 6, 2026 · 18 min read
Local Business

How Salons Can Automatically Rebook Customers

Book the next visit before the client leaves, and let a WhatsApp sequence catch everyone who did not. Here is…

DT
DMly Team
Oct 5, 2026 · 18 min read
Local Business

How to Build an AI Receptionist for a Salon

An AI receptionist for a salon should book like your best front-of-house person and know when to fetch you. Here…

DT
DMly Team
Oct 5, 2026 · 18 min read
Local Business

How Salons Can Reduce No-Shows With Deposits and WhatsApp Reminders

Measure the problem first, price the empty chair, then use reminders for everyone and deposits only where they pay for…

DT
DMly Team
Oct 4, 2026 · 18 min read
Local Business

How Salons Can Automate Appointment Reminders on WhatsApp

A cut and a three-hour colour should not get the same reminder. Here is how to set salon appointment reminders…

DT
DMly Team
Oct 4, 2026 · 18 min read
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