DMly vs Wati

Head to head

You didn’t start a business
to babysit six apps.

Wati handles your WhatsApp. DMly handles WhatsApp, and the booking, the deposit, the invoice, the review and every other channel your customers use.

W
Wati
WhatsApp-first platform
3
channels
WhatsAppWhatsAppInstagramInstagramlimitedMessengerMessengerlimited
Instagram and Messenger are supported, but automation on them is limited. And everything after the message: booking, payment, follow-up, happens somewhere else, in software you buy separately.
vs
DMly
Business operating system
8
channels · one inbox
WhatsAppWhatsAppInstagramInstagramMessengerMessengerTelegramTelegramTikTokTikTokSMSLive ChatGoogle Business
And the booking, the deposit, the invoice, the loyalty point and the review request, all in the same conversation.
One customer, one journey

Wati stops at step two.

Here’s what actually happens when someone messages a local business, and where a WhatsApp-first tool runs out of road.

01
They message you
DMly
Wati
02
A bot replies
DMly
Wati
03
They book a slot
DMly
Another tool
04
They pay a deposit
DMly
Another tool
05
You invoice them
DMly
Another tool
06
They leave a review
DMly
Another tool
Feature by feature

Pick a category. See the gap.

Omnichannel messaging Automation & AI CRM & contacts Bookings & commerce Payments & finance Brand & reputation
Omnichannel messaging
Wati has added Facebook and Instagram, but automation there is limited and the rest of your channels are still missing. DMly treats all eight as first-class.
13 vs 1
Capability DMly Wati
WhatsApp Business API (official)Both are official Meta partners
Instagram DMs & story repliesWati: limited automation
Facebook MessengerWati: limited automation
TikTok messaging
Telegram
SMS (Twilio, Plivo, any gateway)
Website live-chat widget
Google Business messages
One shared team inbox across all of itWati: WhatsApp, FB & IG only
One customer profile across every channel
Full automation on every channelWati: full automation on WhatsApp only
Multiple numbers on one planWati Pro: 1 number
Multiple profiles per channel
Automation & AI
Both have a no-code builder. Only DMly lets one flow move a customer from an Instagram comment to a booked, paid appointment.
11 vs 3
Capability DMly Wati
No-code visual flow builder
Keyword triggers & auto-replies
Broadcasts & campaigns
AI agent that answers in your toneWati AI is an add-on
Comment-to-DM automationIG/FB/TikTok comments
Flows that span multiple channels
Flows that book an appointment
Flows that collect a payment
Flows that request a Google review
Drip sequences & journeys
Unmetered automation triggersWati bills per trigger
MCP server for AI clientsWati has no MCP server
CRM & contacts
Wati gives you a contact list. DMly gives you a CRM that knows what each customer booked, paid and said, on every channel.
9 vs 4
Capability DMly Wati
Contact list with tags & attributes
Custom fields
Sales pipelines & stages
Lifecycle: lead → client → repeat
Full history across every channelWati: 3 channels only
Booking + payment history on the profile
Linked & family contacts
Internal notes & team assignment
Segments for targeted broadcasts
Bookings & commerce
This is where the gap becomes a canyon. Wati has no calendar at all. You still pay for a separate booking tool.
10 vs 0
Capability DMly Wati
Appointment booking & calendar
Customers self-book 24/7 in chat
Staff, services & availability
Automatic reminders (cut no-shows)
Take a deposit to hold the slot
Product & service catalogWati: WhatsApp catalog only
Plans, memberships & subscriptions
Loyalty points & rewards
Google Calendar sync
Shopify / WooCommerce includedWati charges extra
Payments & finance
Wati can send a payment link. DMly runs the money side of the business, invoices, expenses and the dashboard that ties it together.
7 vs 1
Capability DMly Wati
Send a payment link in chat
Branded invoices
Deposits & part-payments
Automatic payment reminders
Expense tracking
Revenue & outstanding dashboard
Multiple gateways (Stripe, Paystack, Razorpay…)
Brand & reputation
Reviews are how a local business gets found. Wati has no answer here at all.
7 vs 0
Capability DMly Wati
Automatic Google review requests
Reputation inbox: reply to reviews
Branded booking pages
Your own custom domain
Full white-label (resell as your own)
Referral engine
Mobile app for iOS & AndroidWati app is inbox-only
On your phone

Their app is an inbox.
Ours is the whole business.

Wati’s mobile app lets you read and reply to WhatsApp. DMly’s lets you run the place from the shop floor, confirm a booking, take a payment, check the week’s revenue, all between customers.

9:41
Sunday, June 28
Good morning 👋
3 D
2
Unread
4
Appts today
$579
Money in
Today’s schedule Calendar
11:00
AM
30-Minute Consultation
Jordan Rivers · 30 min
Confirmed
2:00
PM
30-Minute Consultation
John Doe · 30 min
Confirmed
Needs attention
Maria Gomez
Do you ship internationally?
Instagram · 1d
Invoice INV-0005 overdue
Acme Studios · USD 349.00
Due 5d ago
Home
2Inbox
Calendar
Money
Reply on every channel
WhatsApp, Instagram, TikTok, SMS and live chat in one thread list, not just WhatsApp.
Run the calendar
Confirm, reschedule or cancel an appointment between customers, in two taps.
Take the money
Send an invoice, record a payment and chase what’s overdue without opening a laptop.
The whole CRM
Every profile, visit and payment in your pocket, plus notes your team can see.
W Wati app
Read & reply to messages
No bookings or calendar
No invoices or payments
No revenue dashboard
DMly app
All 8 channels in one inbox
Full calendar & bookings
Invoices, payments & expenses
Live revenue & CRM
Coming soon toApp Store GET IT ONGoogle Play Included free on every plan
Like for like

DMly Starter vs Wati Pro.

The tiers most local businesses land on. DMly costs less and includes far more.

DMly Starter
All features included
$29
Monthly price (billed yearly)$29
WhatsApp numbers included3
Profiles per channel3 on every channel
Channels available8
Automation triggersUnmetered
IntegrationsAll included
Shopify / WooCommerceIncluded
Bookings, invoices & reviewsIncluded
W
Wati Pro
Add-ons billed separately
$79
Monthly price (billed yearly)$79
WhatsApp numbers included1
Profiles per channel1
Channels available3
Automation triggersBilled per trigger
IntegrationsLimited: unlimited only on $199 plan
Shopify / WooCommerceBilled as an extra
Bookings, invoices & reviewsNot available
The real bill

Six subscriptions become one

Wati is one line on the invoice. Here’s the rest of it.

Wati Pro plan
WhatsApp, FB & IG · 1 number · limited integrations
$79
Booking software
Appointments · Calendly / Fresha-class
$29
Invoicing tool
Payments · Invoice + payments
$25
CRM
Contacts · Entry-tier CRM
$30
Review tool
Reputation · Review requests
$25
Social inbox
TikTok, Telegram, SMS, Live Chat & Google Business · Channels Wati has no answer for
$22
Your stack today $210/mo
Collapse
DMly Starter
Everything above, one login
$29 /mo
billed yearly · all features included
You save $2172/yr
Start free trial
They already moved

Life after Wati

4.9/5 from 2,400+ businesses
3 tools cut

“We used Wati for a year and still paid for Calendly, an invoicing app and a review tool. DMly is all of it in one login. We cut three subscriptions in a week.”

FA
Folake Adeyemi
Sable & Stone Beauty · Ibadan, NG
2× faster replies

“Half our bookings come from Instagram DMs, and automating them in Wati was a dead end. Moving to DMly put every channel in one inbox and our reply time halved.”

GB
Giulia Bernardi
Bottega Belle · Turin, IT
One flow, end to end

“The bit that sold me: a customer messages, the bot books them, takes the deposit and asks for a Google review after. That’s one flow. In Wati that was four tools.”

AM
Aisha Mwangi
Peony Rooms · Nairobi, KE
Live in a day

“Migration took an afternoon. They moved our contacts and templates for us and we never lost a conversation.”

KO
Kwabena Osei
Elevate Barbering · Kumasi, GH
Switching

We move you across. Free.

Your number & green tick come with you
01
Book a 20-minute call
We look at your Wati setup and tell you honestly whether DMly is a better fit.
02
We move your data
Contacts, tags, templates and your WhatsApp number, migrated for you, free.
03
Reconnect your number
Your official WhatsApp Business API number moves across with no downtime.
04
Switch on what Wati never had
Bookings, invoices, reviews and every other channel, same afternoon.
Questions

Before you switch

Will I lose my WhatsApp number or green tick?

No. DMly is an official Meta Business Partner, so your WhatsApp Business API number, and any verified badge, migrates across with no downtime and no re-verification.

Is DMly harder to use because it does more?

No. You only switch on what you need. Most owners start with the inbox and automation, exactly like Wati, then turn on bookings or invoices when they’re ready.

What does migration cost?

Nothing. Our team moves your contacts, tags and templates for you, and we run both systems in parallel until you are happy to switch off Wati.

How does pricing actually compare?

DMly Starter is $29/mo billed yearly and includes all 8 channels, every feature, unmetered automation triggers and every integration. Wati Pro is $79/mo for a single number, limited integrations, unlimited only on the $199 tier, with Shopify or WooCommerce billed as an extra, on top of the booking, invoicing and review tools you still have to buy.

Do WhatsApp conversation fees still apply?

Yes: those are billed by Meta and are the same regardless of platform. We pass them through at cost with no markup.

Does Wati not support Instagram and Facebook now?

It does, but the automation on those channels is limited compared with its WhatsApp support, and TikTok, Telegram, SMS, Live Chat and Google Business still aren’t there. On DMly every channel is first-class, with the same flows, CRM and reporting behind all of them.

Will I get charged extra for integrations or triggers?

Not with us. Every integration is included on your plan and automation triggers are unmetered. Wati limits integrations below its $199 tier, bills separately for Shopify and WooCommerce, and meters automation triggers.

Can I keep using Wati while I test DMly?

Absolutely. Start a free trial, build a flow or two, and only move your number when it feels right.

Make the leap

Same WhatsApp.
A whole lot more business.

No credit card · free migration from Wati · 30-day money-back guarantee

Comparison based on publicly available information about Wati at the time of writing. Wati is a trademark of its respective owner and is not affiliated with DMly. Features and pricing may change: please verify before relying on this page.

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