Chatrace builds the bot.
DMly finishes the job.
Both platforms automate the conversation across every channel your customers use. The difference is where that conversation ends, and the ending is the part that pays your rent.
Same channels. Different job.
An agency building and reselling bots for clients, or a business whose main need is conversation automation across a very wide set of channels.
A salon, clinic, studio or gym where the conversation has to end in a booked, paid, reviewed visit, not a handoff.
The honest scorecard
Rows that go to Chatrace are marked, not buried.
A bot builder, or a business.
Chatrace automates the conversation brilliantly. DMly automates the conversation and everything it is supposed to lead to.
What the bot doesn’t cover
From a bot to a business
“Chatrace built us a beautiful bot. It just always ended with ‘someone will be in touch’, and that someone was me, at 11pm.”
“Every channel connected and still no calendar anywhere. We needed the booking far more than we needed another inbox.”
“It’s clearly built for agencies selling bots. We’re a nail bar. We wanted the thing the bot is supposed to lead to.”
“Deposits stopped the no-shows and the review requests went out on their own. Neither was possible before.”
We’ll rebuild your flows for you.
Before you switch
Because the channel is not the job. WhatsApp, Instagram, Messenger, TikTok, Telegram, SMS and web chat are table stakes on both, the difference is that DMly can finish the conversation with a booking, a deposit, an invoice and a review request, and Chatrace hands that part back to you.
Yes: bring your own keys if you want full control over the model and cost. The difference is you do not have to: every DMly plan includes AI replies out of the box, so you can be live without an OpenAI account or a second bill. Chatrace requires you to bring your own keys.
It does, and that is fine for pushing an event. It is not a booking system: no services with durations and prices, no staff availability, no deposits, no classes, no rescheduling flow. DMly owns the calendar rather than writing to one.
Especially then. DMly white-label gives you a partner console with isolated client workspaces, one-click provisioning, a REST API and webhooks, your own plans billed through your own Stripe, and no revenue share on the margin you add. Most partners are live under their own brand in under 15 minutes, and you are selling a whole business platform rather than a bot, which is far harder for a client to churn out of.
No. DMly is an official Meta Business Partner, so your WhatsApp Business API number and verified badge migrate across with no downtime.
DMly Starter is $29/mo billed yearly with the calendar, invoices, CRM and reviews included. A bot platform plus the booking tool, invoicing app and review tool it does not replace generally costs more for the same outcome.
Let the conversation finish the job.
Start free today. We’ll even rebuild your Chatrace flows for you.
Comparison based on Chatrace’s publicly published website at the time of writing; stack costs are illustrative list prices for comparable third-party tools, not Chatrace’s own pricing. Chatrace is a trademark of its respective owner and is not affiliated with DMly. Features and pricing may change: please verify before relying on this page.
