Google review sticker maker

Three Sizes, Three Different Requests

A 70 millimetre round sticker, an A6 card and an A5 table tent look like three sizes of the same object. They are not. They go in different places, they are read from different distances, and they are asking at different moments, which is why the Google review sticker maker above puts the layout choice first rather than treating it as a print setting.

Pick the layout by where the customer will be standing or sitting when they see it, and the rest of the decisions get easy.

What the Google Review Sticker Maker Produces

Two fields, two chip rows and a piece of artwork with a scannable code in the middle of it.

You give it your Google review link and your business name, choose a headline from four written for you, and choose one of the three layouts. The preview redraws as you go, and underneath there is a button to download the code as a file and another to copy the link.

Under the chips there is a line telling you exactly what the chosen layout prints at in millimetres, which is the number you will need when you get to a printer.

The Two Fields

Short list, and one of them decides whether any of it works.

The Google review link is the short link Google gives you for asking, the one that opens the review box rather than your listing. If you have not got it to hand, the Google review QR generator has a help card explaining where to find it, and it also gives you a plain printable card if that is all you need.

The business name prints under the code. Put the name customers use for you rather than the registered one, because this is a piece of furniture in your own shop and it should sound like you.

The Round Sticker, 70 Millimetres Across

Seventy millimetres is about the width of a beer mat, and it is the smallest of the three by a distance.

What that means in practice is that it can carry the code, the headline and your name, and nothing else at all. Do not choose this one and then wish for a sentence.

Where it earns its place is anywhere flat that a customer is already looking at while their hands are free: the card machine, the till surround, the corner of a mirror, the lid of a takeaway box, the inside of a treatment room door. It is also the only one of the three you can stick to something curved.

Seventy millimetres is comfortably above the sixty millimetre floor a printed code needs, but only if the code itself fills a decent share of the sticker. Keep the design as it comes rather than shrinking the code to make room for anything.

The Table Card, A6

A6 is 105 by 148 millimetres, which is a postcard, and it is the default for a reason.

It is big enough for the code to be scanned from a comfortable sitting distance and small enough not to dominate a counter or a side table. It is also the size that fits an ordinary acrylic stand, which is the cheapest way to make something look like it was meant to be there rather than taped on.

This is the one to pick for a desk, a reception counter, a salon station or a waiting area. If you are unsure which of the three you want, it is this one.

The Table Tent, A5

A5 is 148 by 210 millimetres, folded to stand up on its own, and it is the only one of the three that works when nobody is going to pick it up.

That makes it the choice for a restaurant table, a cafe, a waiting room, a bar. The customer is seated, at a distance, with their phone on the table, and they are looking for something to look at. A tent that stands up gets read; a flat card on a table gets a cup put on it.

It is also the one to use where the code has to be read from further away than arm’s length, because at A5 the code is large enough to survive that.

Four Headlines, and What Each One Filters

The headline chips are not four ways of saying the same thing. Each one attracts a slightly different person, and it is worth a minute rather than taking the first.

• Loved it? Tell Google. A condition and an instruction. Somebody who did not love it reads the first word and walks past, which is the point. The most self-selecting of the four.
• Leave us a review. Plain and neutral. It asks everybody equally, which is the most honest option and also the one most likely to catch somebody with a complaint.
• How did we do? An invitation to give feedback rather than a request for a review. Warmer, and it will pull in comments you were not expecting. Good for a business that genuinely wants to hear, less good if you only wanted the five stars.
• Rate us in ten seconds. Sells the effort rather than the sentiment. This is the one for a counter where people are in a hurry, because the objection it answers is not do I want to, it is how long will this take.

If your rating is already where you want it and you are collecting volume, the plain one is fine. If you are rebuilding after a bad run, the first or the last will serve you better.

Download the Code, Not the Artwork

This is the part to understand before you get to a printer, and the panel says it in a line under the chips.

The download button gives you the QR code as a file. It does not give you the finished sticker. What you do with the artwork is either screenshot the preview, which is fine for a card you are printing on an office printer, or take the code file and drop it into your own print layout, which is what you want if somebody is printing this properly.

That is a sensible division rather than a gap. A real print job wants your own fonts, your own colours and a bleed, and a screenshot of a web preview would be the wrong file to hand over anyway.

So the workflow for a proper print run is: choose the layout here to settle the size and the wording, download the code, and rebuild the card at those millimetres in whatever your printer asks for.

Getting It Printed Without Wasting the Run

Five things, and every one of them is a mistake somebody has paid for.

• Do not scale it down. The sizes on the chips are the sizes. A table card printed two-up on A4 to save money is an A7 card with a code nobody can scan.
• Keep white space around the code. A border pressed up against it, or a photograph behind it, is what stops a camera finding the edges.
• Ask for matte. Gloss under a downlight produces a reflection exactly where the camera is looking.
• Print one first. On a normal printer, at the real size, and scan it from where the customer will be standing.
• Do not put it behind glass. A code inside a picture frame or a laminated menu sleeve picks up every light in the room.

What the Google Review Sticker Maker Cannot Do

It lays out three designs and draws a code. The edges are worth knowing.

• It does not export the artwork. The code downloads. The card does not.
• No colours, no fonts, no logo. The three layouts are the three layouts, and there is no brand panel anywhere in this tool.
• It does not check your link. Whatever you paste becomes the code, working or not.
• It cannot count scans. There is no tracking, so you will never know which of your three cards is doing the work.
• The code is not repointable. It carries your real Google link rather than a redirect, so a printed run is fixed for its life. That is good for reliability and bad on the day your link changes.
• Nothing is stored. Close the tab and your settings are gone, so download the code before you leave.

All three layouts are rendered on the server before any script runs, and only the code itself has to wait for JavaScript. Which is why the artwork is already on screen when the page appears.

A Sticker Asks Once. Somebody Still Has to Ask Everyone.

The honest limit of print is that it reaches the customers who happen to look at it. That is a large improvement on nothing and it is not everybody, and the people it misses are not a random sample: they are the ones who were in a hurry, which is most of them.

So put a card out, and then do the other half. A message the day after reaches every customer rather than the observant ones, and the review request generator writes it for your trade. With DMly that message goes out automatically after a visit, to each customer once, which is the version that keeps working in a busy week.

And decide what you are aiming at before you print anything. The Google review calculator turns the rating you want into a number of reviews, which is the difference between putting a card on a counter and running a campaign with an end to it.