How to Send WhatsApp Payment Links
Two different things are called a payment link, and there are four separate reasons one is never created at all.
How to Send WhatsApp Messages With Buttons and List Menus (Interactive Messages Guide)
You will often read that WhatsApp allows three buttons. That is true of one of the four things people call a WhatsApp button, and wrong about the other three.
WhatsApp Business Account Banned? Why It Happens and How to Get It Back
The banned screen tells you that it has happened and not what to fix. Here is how to work out which of six different problems you actually have, and what to do next for each one.
Chatty Bots Are About to Get Expensive: Rewriting Automations for Per-Message Billing
The usual advice was to break your bot’s messages up so they read like a person typing. From 1 October that advice has a price on it, and here is what to do instead.
How to Get Your Google Review Link (and Send It Automatically)
The link you send may not be the one that opens the review box. Here is where the real one lives, and how to stop copying and pasting it by hand.
No Volume Discounts on Service Messages: What High-Volume Senders Should Do
Utility and authentication messages on WhatsApp get cheaper as you send more of them. This one does not. Here is the exact volume where that stops being a footnote.
WhatsApp Opt-In Explained: How to Collect Customer Consent (and Prove It)
Meta requires consent before you message anybody. It also gives you nowhere at all to record that you got it. Here is how to close that gap.
Service Messages vs Templates: What You Are Actually Being Charged For
Two messages in the same thread, sent the same afternoon, can now cost you three times as much as each other. The difference is invisible on screen. Here is where it actually lives.
How to Set Up WhatsApp Away Messages and Business-Hours Auto-Replies
A customer who writes at nine in the evening decides one of two things: that you are shut, or that you never reply. An away message that names a time and offers something to do is the difference.
How to Get the WhatsApp Verified Badge: Green Tick (Now Blue), Meta Verified and Official Business Accounts
The badge you are chasing is not the colour you think, is not called what you think, and has fewer requirements than almost anyone will tell you.
Appointment Reminder Message Templates: 25 Examples for WhatsApp and SMS
Copy, adapt, send. Twenty five reminder templates at every lead time, each labelled so you know which can legally reach a customer who has not messaged you in a week.
How to Set Up Automated WhatsApp Replies for Your Business
Four replies cover almost everything customers send you, and the order you build them in decides whether they work together or cancel each other out.
