Nigeria
Contacts & CRM
CRM software for small businesses in Nigeria
Most Nigerian businesses keep customers in a phone contact list, a notebook and a dozen WhatsApp chats. DMly is CRM software that pulls them into one profile per customer, with every chat, booking and payment attached.
One profile per customer, every channel
Pipelines you name yourself
Segments that update themselves
Follow-ups that run on their own
The basics
What CRM software in Nigeria should actually do
A CRM is only useful if it fills itself in. Nobody on a busy shop floor is typing notes into software.
Contacts create themselves
Every new chat on WhatsApp, Instagram, Facebook or your other channels creates a contact. You can also import a spreadsheet and map its columns.
One customer, one profile
Chats from every channel, tags, notes, bookings and orders sit on the same profile, so anyone on your team can see the whole story.
Pipelines for the deals in progress
Name your own stages, run a separate pipeline per service, and drag deals along as they move.
Follow-ups without reminders on sticky notes
Moving a deal, adding a tag or taking a booking can start a journey: a welcome, a nudge or a win-back message.
What you get
What it does
Profiles
The full customer history
Contact details, tags, notes, chats, bookings and purchases in one place.
Pipelines
Deals you can see moving
Your own stages, as many as you need, with one pipeline per service if you want.
Segments
Lists that keep themselves current
Group customers by spend, last visit, service, tag or any field, and the list updates as customers change.
Journeys
Automatic follow-ups
Triggered by a stage change, a tag or a booking, so the right message goes out without anyone remembering.
Broadcasts
Send to the right people
Use a segment as the audience for a WhatsApp broadcast instead of messaging everyone.
Opt-outs
Respect for people who said stop
Opt-out status is kept on each contact, and opted-out customers are left out of automated sends.
Getting started
How to set up CRM software in Nigeria with DMly
Step 1
Connect your channels
WhatsApp first, then Instagram, Facebook and the rest. Contacts start building from the next chat.
Step 2
Import your existing list
Upload a spreadsheet of past customers and map the columns.
Step 3
Name your pipeline stages
For example Enquiry, Quote sent, Deposit paid, Done.
Step 4
Add your first journey
A follow-up for quotes that go quiet is a good place to start.
Side by side
A phone contact list against CRM software
Where Nigerian businesses usually start, and what changes.
Who uses it
Who uses it in Nigeria
Salons
Know every client’s last style
Notes and past bookings on the profile, so any stylist can pick up where the last one stopped.
Real estate
Leads that do not slip
A pipeline from enquiry to inspection to offer, with follow-ups when a lead goes quiet.
Clinics
Patients by last visit
A segment of patients who are due a check-up, ready for a reminder.
Education
Parents and students in one place
Enquiries, enrolments and fee payments against each family.
Retail
Your best buyers, by spend
Segments by spend for offers that go to the people most likely to buy.
Fitness
Members who stopped coming
A win-back journey for members whose last visit was weeks ago.
Why DMly
Why Nigerian businesses choose DMly
What your customers already do on WhatsApp, Instagram and Facebook, handled in one place and priced in naira.
01Priced in nairaPlans from ₦29,000 a month, and Meta's message costs explained in naira before you send.
02The official WhatsApp APIRuns on Meta's official WhatsApp Business API, on your own number.
03Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat, answered by one team.
04Bookings and payments in the chatTake bookings, send invoices and share Paystack payment links without leaving the conversation.
05Set up for you, freeTell us what you want to automate and we build it with you, including help with Meta business verification.
06People you can reachCall or WhatsApp our team on 0806 121 1164.
Start your 7-day free trialChat with us on WhatsAppNo card needed for the trial. Setup help is free.
Questions
CRM software in Nigeria: what businesses ask
Is DMly a WhatsApp CRM or a general CRM?
Both. It is built around chat channels, with WhatsApp at the centre, and it also holds pipelines, segments, bookings and payments like a general CRM.
Can I import my existing customers?
Yes. Upload a spreadsheet and map its columns to contact fields.
Do I need to type in every new customer?
No. A new chat on a connected channel creates the contact for you.
Can my staff share the CRM?
Yes. Your team works from the same contacts and inbox, with the seats your plan includes.
Does it record opt-outs?
Yes. When a customer opts out it is recorded on the contact, and automated messages stop going to them.
Can I build segments by how much a customer spent?
Yes. Segments can use spend, last visit, service, tag or any field, and they update as customers change.
Can deals move through more than one pipeline?
You can run a separate pipeline per service, each with its own stages.
What starts an automated journey?
A deal moving to a stage, a tag being added or a booking being made.
How much does CRM software cost in Nigeria with DMly?
DMly plans start at ₦29,000 a month, priced in naira. The pricing page shows what each plan includes.
Know every customer by name, not by phone number
Setup help is free, on a call with our team. Tell us what you want to automate and we will set it up with you.