Nigeria
Sell on WhatsApp in Nigeria
Sell on WhatsApp: what is on your shelves, ordered and paid in the chat
Price enquiries answered instantly, orders and delivery taken in chat, payment collected before dispatch, and a broadcast that clears slow moving stock before it expires.
Catalogue in chat
Pay before delivery
Restock alerts
Wholesale lists
Turn interest into orders
The basics
How to sell on WhatsApp in Nigeria, properly
Your customers already ask "how much?" on WhatsApp. Selling there means answering fast and closing in the same chat.
Price questions answered instantly
An AI agent trained on your price list answers "how much?" and "do you have it?" in seconds, even when the shop is busy.
Orders and payment in one thread
The customer orders, gets a Paystack or Flutterwave link and pays, and you see the order confirmed without checking alerts.
Delivery updates without phone calls
Order and delivery updates go out on WhatsApp, so customers stop calling to ask where their package is.
Customers come back
A broadcast to customers who opted in, about a restock or an offer, turns one sale into regular orders.
The problem
Where shops lose money every day
Price enquiries
How much, all day long
The most common message any Nigerian shop gets, answered from your own price list at any hour.
Out of stock
Nobody tells the customer it landed
The person who asked last week is the easiest sale you will make when the item arrives.
Unpaid deliveries
Goods leave, money does not follow
Payment link in chat, receipt in chat, and dispatch only after it clears.
Expiring stock
Markdowns nobody hears about
A targeted broadcast clears near-expiry stock before you have to throw it away.
Silent regulars
They stopped coming, quietly
A nudge to customers who have not bought in six weeks, with an offer on what they usually take.
Wholesale mixed in
Bulk buyers on the same list
Separate pricing and a separate broadcast list for distributors and bulk buyers.
Getting started
How to start selling on WhatsApp in Nigeria
Step 1
Load your products and prices
Or connect Shopify or WooCommerce if your catalogue already lives there.
Step 2
Connect payment
Paystack or Flutterwave, so orders are paid before delivery.
Step 3
Add your delivery fees
Give the AI agent your delivery fees by area, so customers are quoted the right charge.
Step 4
Turn on the AI agent and broadcasts
Instant answers to price questions, and restock alerts to customers who want them.
Side by side
Selling on WhatsApp by hand against selling with DMly
The journey
A price question turned into a paid delivery
Quotes from your real prices
The agent reads your price list, so nobody is quoted last month’s figure.
Cart built in chat
Items and quantities confirmed as a list, with the total in naira.
Paid before dispatch
The rider moves only after the payment confirmation lands in the thread.
Customer journey
From enquiry to a repeat customer
01
Enquiry
Price, availability and delivery fee answered instantly on WhatsApp, Instagram or Google.
02
Order
Items and quantities confirmed as a tappable list with the total in naira.
03
Payment
Card or transfer in chat, receipt posted back, and the order released for dispatch.
04
Delivery
Rider details sent, then a confirmation when the goods arrive.
05
Repeat
Restock alerts, monthly offers and a nudge when a regular goes quiet.
The benefit
What it means for the shop
No unpaid goods
Every delivery is paid for before the rider leaves the shop.
Stock moves faster
Clearance and restock messages reach the exact customers who buy that item.
One staff member, many chats
The agent handles the repetitive questions so your attendants serve people in the shop.
You know your best sellers
Orders by item, area and channel, exportable to Google Sheets.
Typical impact
What retailers on DMly see
100%
Of deliveries paid before dispatch.
3x
Faster response to price enquiries.
22%
Of quiet regulars reactivated by a six week nudge.
0
Websites needed to sell online.
Why DMly
Why Nigerian businesses choose DMly
What your customers already do on WhatsApp, Instagram and Facebook, handled in one place and priced in naira.
01Priced in nairaPlans from ₦29,000 a month, and Meta's message costs explained in naira before you send.
02The official WhatsApp APIRuns on Meta's official WhatsApp Business API, on your own number.
03Every channel, one inboxWhatsApp, Instagram, Facebook, TikTok, Telegram, SMS and website chat, answered by one team.
04Bookings and payments in the chatTake bookings, send invoices and share Paystack payment links without leaving the conversation.
05Set up for you, freeTell us what you want to automate and we build it with you, including help with Meta business verification.
06People you can reachCall or WhatsApp our team on 0806 121 1164.
Start your 7-day free trialChat with us on WhatsAppNo card needed for the trial. Setup help is free.
Questions
Selling on WhatsApp in Nigeria: what shop owners ask
Do I need a website?
No. Your catalogue, cart and payment all live inside WhatsApp, which is where your customers already are.
Can I have different prices for wholesale?
Yes. Tag bulk buyers and they see wholesale pricing and get their own broadcasts.
Can it tell customers when stock arrives?
Yes. Anyone who asked for an out of stock item is messaged automatically the day it lands.
Can I sell on WhatsApp in Nigeria without a website?
Yes. Customers browse prices, order and pay inside WhatsApp. A website is optional.
Does it work with my Shopify or WooCommerce store?
Yes. Connect the store and order updates, payment and abandoned cart reminders can go out on WhatsApp.
How do customers pay?
By card or bank transfer, through your own Paystack or Flutterwave account.
How much does it cost to sell on WhatsApp in Nigeria?
DMly plans start at ₦29,000 a month. Meta bills each WhatsApp message separately: about ₦8.92 for a reminder or confirmation and about ₦68.66 for a promotion, and DMly adds nothing.
Keep going
Built for shops
Templates
Ten WhatsApp messages for shops
Price replies, order summaries and restock alerts.
Payments
Collect payments on WhatsApp
Payment links with receipts.
Broadcasts
WhatsApp broadcast in Nigeria
Restocks and offers to customers who opted in.
AI agents
WhatsApp AI chatbot
Answers "how much?" in seconds.
Turn your shop into a WhatsApp storefront
No card needed. Our team gets on a call and sets it up with you, wherever you are in Nigeria.