Nigeria
WhatsApp broadcasts in Nigeria
Send one message to every customer, legally
Forget the 256 contact limit and the fear of losing your number. Broadcast approved templates to your whole opted-in list, segment by service or location, and see exactly what came back.
No 256 limit
Approved templates
Delivery and read reports
Replies in your inbox
How it works
A campaign tool, not a blast tool
Broadcasts on the official API are permitted, tracked and replied to. That is the difference between marketing and spam.
Segments
Message the right people only
Filter by last visit, service bought, branch, city or spend. Sending your Lekki promo to Kano customers is how you get blocked.
Templates
Meta approved, ready to reuse
We write and submit your templates, and keep a library of ones that already passed review.
Scheduling
Send when Nigerians actually read
Schedule around commute hours and paydays, or drip a campaign over a few days to protect your quality rating.
Replies
Every reply lands in the inbox
A broadcast starts conversations. They arrive in the team inbox, assigned and ready to close, not lost in a notification.
What good looks like
Typical results from a Nigerian promo broadcast
Numbers from campaigns run by DMly customers on the official API.
98%
Delivered and opened, against roughly 20% for an email blast.
26%
Reply rate on a well segmented offer with a clear button.
12x
Return on a well targeted campaign, measured in naira collected.
0
Numbers banned when you use templates and opt-ins properly.
Rules
What you can and cannot send
Do customers have to opt in?
Yes. Anyone who has messaged your business or ticked a box counts. DMly records where and when each opt-in happened.
Can I send promotions?
Yes, marketing templates are allowed and are charged as marketing conversations by Meta. We show the cost per campaign in naira before you send.
What if people reply STOP?
They are removed from future broadcasts automatically and the list stays clean, which protects your quality rating.
Explore
A broadcast is four decisions, not one send button
Who
Segment before you send anything
Filter by last visit, service bought, branch, city, spend or a custom tag. A Lekki-only promo sent to Kano customers earns blocks, and blocks cost you your messaging limit. Smaller and sharper always outperforms bigger.
Going deeper
How to broadcast for years without losing your number
Everything below is the difference between a marketing channel you own and a number Meta restricts.
Opt-in is not a formality
Every contact you message should have agreed to hear from you: a checkbox at booking, a reply to a keyword, a form at the till. DMly records where and when each customer opted in, so if there is ever a dispute you have the evidence and not an argument.
Frequency is what gets you blocked
Twice a month to a well-chosen segment is a business. Twice a week to everybody is spam, and your customers will tell Meta so with the block button. We cap and warn you when a segment is being messaged too often.
Make every send have one job
A broadcast with three offers, a new branch announcement and a public holiday greeting does nothing. One message, one action, one link, and a reply path for the people who want to talk. Response rates roughly double when you do this.
Read the numbers that matter
Delivered is not a result. Look at replies, bookings created, payments collected and blocks per thousand. DMly reports all four per campaign so you can see which offer actually moved money and which quietly annoyed people.
Stop means stop, automatically
Every broadcast carries an opt-out. When someone uses it, DMly removes them from promotional sends immediately while keeping service messages, so their booking reminders still arrive. That one detail protects your quality rating more than anything else.
What good looks like
Benchmarks from Nigerian businesses broadcasting on the official API
Compared with email and bulk SMS on the same customer lists.
98%
Typical delivery rate on opted-in lists
26%
Reply rate on a well-segmented promo
8x
Open rate versus the same message by email
0.3%
Block rate when frequency is capped
Questions
Broadcast rules
Can I upload a contact list I bought?
No. It is against Meta policy and the fastest way to lose your number. NDPR also requires a lawful basis.
How many can I send at once?
As many as your messaging tier allows, starting at 1,000 unique customers a day and rising automatically with good quality.
Do I pay per broadcast?
Meta charges per marketing conversation. DMly adds no markup and shows the running cost before you send.
Can I test first?
Yes, send to a small segment, read the replies, then release to the rest.
Run your next promo on WhatsApp
Black Friday, Detty December, a new branch opening. One message, thousands of customers, replies in your team inbox.