Recency beats volume
Two hundred reviews from 2022 look worse than forty from this quarter. Google favours businesses with a steady stream, and so do customers, who scroll to check whether you are still good. A routine that asks every satisfied customer keeps the stream flowing without anybody having to remember.
Ask at the moment of relief
One hour after the visit, the treatment, the delivery or the meal. Not the next week, when the feeling has faded. DMly triggers on completed appointments and delivered orders, so timing is automatic.
Catch the unhappy ones privately first
A quick private "how was it?" gives a dissatisfied customer somewhere to vent that is not Google. You get the chance to fix it, and the public review that follows is usually written by someone you have already won back.
Answer every review, in your own voice
Thanking a five-star reviewer takes ten seconds and makes the next reader trust you. Answering a one-star calmly, with a specific remedy, does more for your reputation than the complaint costs you. DMly drafts both and waits for your approval.
Put the good ones to work
Reviews are content. Use the best ones on your website, in your Instagram highlights, in your broadcasts and on your prices page. A quote from a real customer in Surulere sells better than any copy you or we could write.