Naija launch offer 50% off every plan · ₦19,500/month was ₦39,000 See plans
DMly
For estate agents, shortlets and developers

Qualify property leads before you drive across Lagos

Photos and videos in chat, budget and location questions answered upfront, inspections booked as buttons, and inspection fees collected before anybody leaves the office.

Lead qualification Inspection scheduling Fees collected upfront Shortlet calendars
Nigerian property agent qualifying a lead from a Lagos apartment
The problem

Why agents waste half their week

Unqualified leads Everybody says send me pictures Without budget and timeline questions, you drive to Ajah for somebody who was only browsing.
Slow follow-up The lead goes cold in a day Property buyers message five agents. The one who replies first usually does the deal.
Inspection no-shows You waited an hour in traffic An inspection fee and a reminder the day before removes almost all of them.
Scattered listings Photos across three phones Your listings, prices and availability should be one place the agent can send in two taps.
Long cycles A March lead forgotten by June Property decisions take months. Automatic check-ins keep you in the conversation.
Shortlet admin Availability asked fifty times Live calendars, deposits and check-in instructions handled without a single call.
The journey

A serious buyer separated from a browser in four messages

MO Mr Okoro WhatsApp Business API
Do you have 2 bedroom in Lekki? Yes sir. To send the right options: what is your budget range, and is this for rent or for purchase? Rent, around 4 million I have 3 options in Lekki Phase 1 between ₦3.5m and ₦4.2m. Sending photos and videos now. Inspections are Wednesday and Saturday. The inspection fee is ₦10,000, refundable against rent. Shall I book Saturday 11am?
Budget first, always The agent asks the uncomfortable questions so you never have to open with them.
Only matching listings Photos, videos and the location pin for properties that actually fit the brief.
The fee proves intent An inspection fee collected in chat is the cheapest filter in the business.
Buyer journey

From enquiry to signed tenancy

01 Enquiry A lead from Instagram, a listing site or a referral lands in one inbox, day or night.
02 Qualification Budget, area, timeline and purpose captured automatically before an agent is assigned.
03 Shortlist Matching listings sent as photos, videos, floor plans and a location pin, all inside WhatsApp.
04 Inspection Slots offered as buttons, the fee collected, and both agent and client reminded the day before.
05 Close and keep Offer, documents and payment tracked in the thread, then check-ins for the next deal.
The benefit

What it means for your agency

Nigerian property agent meeting a qualified couple at a viewing
Fewer wasted trips Every inspection is with somebody who has stated a budget and paid a fee. Leads routed by area Lekki enquiries to the Lekki agent, Abuja to Abuja, automatically and instantly. Nothing goes cold Automatic check-ins keep a six month pipeline warm without anybody keeping a list. You know your sources See which platform and which listing actually produced closed deals.
Typical impact

What agencies on DMly see

70% Fewer wasted inspections once fees and qualification are in place.
5 min Average first response, day or night.
3x More leads handled per agent.
6 mo Pipeline kept warm automatically.
Questions

What agents ask us

Can I use my own inspection fee rules? Yes, per listing or per area, refundable or not, and the money goes straight to your Paystack or Flutterwave account.
Can a team share the inbox? Yes. Leads are assigned by area or round robin, with notes and full history on every client.
Does it work for shortlets? Yes. Live availability per apartment, deposits collected, and check-in instructions sent on arrival day.

Spend your day on serious buyers only

No card needed. Our Abuja team gets on a call and sets it up with you.

Start free trial See naira pricing
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