Nigeria
Retail message set
WhatsApp messages that sell and follow up
Twelve WhatsApp messages for a Nigerian shop, online or on the street. Cart nudges, delivery updates, restock alerts and Black Friday offers. Copy one, change the words in braces to your own prices and links, and send it.
Twelve ready messages
Cart to delivery
Approval notes included
Written for Nigeria
Winning the sale
Messages that close the customer who nearly bought
Most lost sales in a Nigerian shop are not refusals, they are people who got distracted. These four go out first, so each one needs Meta approval before you can send it. The band below explains which category each falls into.
Abandoned cart nudge, sent 30 minutes after checkout is left
Hi {name}, you left {item} in your cart at {shop}. It is still waiting for you at ₦{amount} and we have {stock} left in your size. Finish here and we package it today: {link}. Delivery within {city} is same day if you pay before 2 pm.
Price enquiry follow up, sent the next morning if they went quiet
Good morning {name}. You asked about {item} yesterday. It is ₦{amount} and your size is still here. If you want it kept, send a deposit of ₦{deposit} and we hold it for 48 hours: {link}. If you have changed your mind, no wahala, just tell us and we will free it up.
Payment confirmed, sent the moment the transfer lands
Payment received ✓ Thank you {name}. ₦{amount} for {item}, order {order}. We are packing now and your rider details will reach you before {time} today. Your receipt is attached. Any question, just reply here.
Market day offer, sent on the morning of the sale
Good morning {name}. {shop} is running {offer} today only. {item} is ₦{amount} instead of ₦{was}, and the first ten orders get free delivery within {area}. Shop here before it finishes: {link}. Reply STOP if you would rather not get offers.
How to use the set
What Meta must approve, and what you can simply type
WhatsApp treats a message you send first differently from a reply inside a conversation. That one difference decides what you submit for approval and what each message costs you.
Approval
Anything you send first is a template
The cart nudge, the restock alert and the Black Friday message all open the conversation, so Meta has to approve the wording before any of them can go out. Submit each one once and reuse it all year.
Category
Order updates and offers are billed apart
Delivery, dispatch and payment messages are utility messages, from ₦11 each. Anything that sells something is a marketing message, about ₦30 each. Meta bills both at the Nigeria rate and DMly adds nothing on top.
Replies
Inside 24 hours, write like a human
Once a customer answers, everything you send for the next 24 hours is a free service reply, with no template and no approval. Photos, a fresh price, a voice note, anything. That window is where the selling actually happens.
Broadcast
One message, your whole opted-in list
Segment by what somebody bought, where they live or how long since their last order, send the approved template, then watch the replies land in your team inbox instead of a notification you lose.
Shops
The rest of the shop flows
Catalogue messages with naira prices, comment to DM on Instagram, deposits, cart recovery and delivery updates, set up for Nigerian shops online and offline.
Delivery
Messages that keep the customer calm until it arrives
Between payment and delivery is where a shop loses trust and gets a chargeback. Send these four and the questions stop, along with the calls.
Order confirmed, sent within an hour of payment
Thank you {name}, order {order} is confirmed. {item}, ₦{amount}, going to {address}. It leaves the shop on {date} and you will get the rider's name and number before he sets out. If the address has changed, reply here before {time} and we will update it.
Out for delivery, sent when the rider leaves
Good day {name}. Order {order} is on the way. Your rider is {rider} on {phone}, and he should reach {address} between {window}. Please keep your phone close, and have ₦{amount} ready if you chose payment on delivery.
Rider could not reach you, sent after a failed attempt
Hi {name}, our rider {rider} could not reach you at {address} today. Nothing is lost, your parcel is back in the shop. Send us a day that works and a landmark near you, and he will come again at no extra cost.
Delivered, sent with the proof
Delivered ✓ Order {order} was received at {address} at {time} by {receiver}. Thank you for shopping with {shop}. If anything is wrong with the item, message us here within 48 hours and we will sort it out.
In practice
A cart nudge that becomes an order in six messages
The template opens it, the customer replies, and from there your team is selling in an ordinary conversation.
The nudge is a template
The cart message goes out first, so it is an approved marketing template with the item, the price and the checkout link pulled from your store.
Her reply opens the free window
The moment Chinelo answers, the next 24 hours cost nothing and your team can send photos, a different colour or a new total without any approval.
One thread from nudge to rider
Payment link, receipt and rider details stay in the same chat, so nobody is scrolling a group at night looking for an order number.
Bringing them back
Messages that make the second sale
A customer who has already paid you once is the cheapest customer you will ever get. These four are marketing templates, so only send them to people who opted in.
Restock alert, sent the day the item lands
Good news {name}. {item} is back in stock at {shop}, ₦{amount}, in {sizes}. You asked after it last month so we are telling you first, before it goes on the page. Order here: {link}. It usually finishes within a few days.
Review request, sent two days after delivery
Hi {name}, we hope {item} is treating you well. If you are happy with it, would you drop us a word here: {link}? It takes a minute and it helps the next buyer trust us. If anything is not right, reply here first and we will fix it.
Black Friday offer, sent the night before it opens
{shop} Black Friday opens at midnight. {offer} across {category}, and {item} drops from ₦{was} to ₦{amount}. What is in the shop is what there is, so early is better: {link}. Reply STOP to stop getting offers.
Detty December reminder, sent in the first week of December
December is here {name} 🎉 {shop} has {item} ready for the owambe season, from ₦{amount}, and we deliver across {city}. Order before {date} so it reaches you ahead of the parties, because the traffic and the riders both get worse every week: {link}.
Questions
Using these templates in your shop
Can I change the wording to sound like my shop?
Yes, and you should. Keep the braces, keep one clear offer per message, and write the way you talk to customers in the shop. Any edit to an approved template means sending it back for approval, so make all your changes first.
What if Meta rejects one of my templates?
Read the reason given, cut anything that shouts or promises too much, shorten the message and submit again. Most rejections are about wording rather than the idea, and a rewritten version usually passes on the next attempt.
Do customers have to opt in?
For the marketing ones, yes. Anyone who has messaged your shop or ticked the box at checkout counts. Record when and where each opt-in happened, and take anyone who replies STOP off the list straight away, which also protects your quality rating.
Can these send by themselves?
Yes. In DMly you connect your store, set the trigger once, a cart left behind, a payment received, a rider dispatched or a restock, and the approved template goes out at the right minute without anybody typing.
What do they cost to send?
Meta bills the conversation at the Nigeria rate and DMly adds nothing. Delivery and payment updates are utility messages from ₦11 each, promos are marketing templates at about ₦30 each, and every reply inside the 24 hour window is free.
Run your next promo without typing it twice
Seven days free on every feature, no card needed, and we will get your first templates approved with you.